Apresentação em Optimização de Plataformas

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Apresentação em Optimização de Plataformas

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Na passada sexta-feira os incubados na StartUp Angra receberam uma apresentação sobre optimização de plataformas.

Foram abordados temas como os motores de pesquisa, sub dividindo-se em alcance pago e não pago e testes de comportamento dos conteúdos online.

A apresentação foi administrada por Walter Pinto, gestor de Marketing de Produto na Niantic em Londres, empresa pioneira em jogos de realidade aumentada e criadora da app Pokemon GO. É responsável por marketing analytics & research, usando insights sobre o mercado para ajudar a definir a estratégia da empresa.

A sua experiência conta com passagem em empresas como a Google, Funding Circle e Mediacom, com foco em diversas áreas de marketing digital, particularmente Search Marketing e Conversion Rate Optimisation, implementando testes para melhorar a performance de produtos.

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